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HERO MOTO CORP TAKED ULTRA MOTORS

       HERO MOTO CORP TAKED ULTRA MOTORS

Hero Moto Corp joins the green brigade by acquiring British electric bike maker Ultra Motors. Hero has long been associated with the British brand.Hero used to be responsible for the EV manufacturer’s Indian operations.

Hero Moto Corp. has introduced a brand christened Hero Eco that consists of sub brands like Hero Electric, Hero Exports, Hero Cycles, Mediva, Winn and Hero Ecotech.

It’s quites clear that the manufacturer is getting aggressive to cover up the recent losses by entering into a few foreign markets. The manufacturer plans to invest Rs. 450 Crore in to their eco-friendly brands over next coming 5 years. It may be noted that the recently held grand launch event in London was a little effort by manufacturer to make the west take notice of the brand.

BIKE MANUFACTURES -SLOW DOWN THEIR TARGETS

BIKE MANUFACTURES -SLOW DOWN THEIR TARGETS

Undeterred by the slowdown in the automobile market, two wheeler manufacturers in India aim to post decent sales this financial year, buoyed by good sales in November.

While Japanese two-wheeler manufacturer India Yamaha aims to sell over four lakh units this year, rival Bajaj Auto plans to post sales of four million units this fiscal.

India Yamaha Motor Director-Sales and Marketing Jun Nakata said they planned to sell over four lakh units, aiming to garner a 10 per cent market share in the next few years.

"We are looking to sell 4.80 lakh motorcycles this fiscal and are looking to achieve overall 10 per cent market share over the next few years", India Yamaha Motor Director (Sales and Marketing Jun Nakata said.

In November alone, India Yamaha reported a 29.20 per cent increase on total sales at 39,162 units. The company had sold 30,310 units in the same month last year.

Sales in the domestic market grew by 24.08 per cent as the company sold 28,178 units against 22,710 units in the same month last year.

There was good news on the export front too for India Yamaha, with a whopping 44.53 per cent jump in sales to 10,984 units during the month from 7,600 units a year ago.

Asked about the sluggish automobile market conditions, Nakata said the company was much affected by it. "We have none or very less impact so far. We expect growth be around 15 per cent in the industry", he said.

Auto-analysts said increasing fuel prices and high interest rates prompt many buyers to go for two-wheelers than cars. However there could be an impact in the high performance bikes in the above 150 CC category, they said.

Nakata however struck a positive note, saying sales for India Yamaha will be at the present level and sales of premium segment growth would remain the same.

Chandrashekar , General Manager, Marketing and Sales, Bajaj Auto said that the company expects to sell over four million units this fiscal.

"The impact in the passenger car business is because of various reasons, including interest rates and fuel prices .If a car owner feels the pinch, then two-wheelers always come as an option," he said.

He reiterated that two-wheeler industry was growing at 13-15 per cent year-on-year.

In November Bajaj Auto registered a 25 per cent jump on motorcycle sales at 3,31,967 units. The company sold 2,65,036 units in the corresponding month last year.

Total sales in November stood at 3,74,477 units up by 25 per cent as against 2,99,231 units sold in the same period the previous year.

Source – Indian express