AUDI IS GOING TO CHANGE THEIR DESIGN LANGUAGE

AUDI is working to change their design language to establish a greater variety of design cues for its expanding range of saloons, SUVs and sports cars.

Speaking at a recent event, design director of AUDI, Stefan Sielaff confirmed Audi is developing a new styling language that will attempt to give their three model lines (sedans/wagons, crossovers and sports cars) a unique identity.

For example, AUDI sedans could get a sloping grille while crossovers would have a more upright one. This sounds like a minor change, so it will be interesting to see what the design team comes up with.

AUDI is also going through a major project to define how its electric e-tron cars will look in the future.

So far the e-tron concepts have followed the proportions of traditional, IC-engined cars. But Sielaff says there is a view that the EV’s styling should reflect the different nature of the power -train.

Source - worldcarfans