HERO MOTO CORP TAKED ULTRA MOTORS

       HERO MOTO CORP TAKED ULTRA MOTORS

Hero Moto Corp joins the green brigade by acquiring British electric bike maker Ultra Motors. Hero has long been associated with the British brand.Hero used to be responsible for the EV manufacturer’s Indian operations.

Hero Moto Corp. has introduced a brand christened Hero Eco that consists of sub brands like Hero Electric, Hero Exports, Hero Cycles, Mediva, Winn and Hero Ecotech.

It’s quites clear that the manufacturer is getting aggressive to cover up the recent losses by entering into a few foreign markets. The manufacturer plans to invest Rs. 450 Crore in to their eco-friendly brands over next coming 5 years. It may be noted that the recently held grand launch event in London was a little effort by manufacturer to make the west take notice of the brand.